From the sound of its name, it's understandable why anyone could think Hot Moms Club is an exclusionary group just for the size double zero crowd who look like they wake up ready for a magazine cover shoot.

But folks with thoughts like those, definitely have the wrong idea.

Jessica Denay, mom to six year old Gabe, founder of Hot Moms Club and author of The Hot Mom's Handbook: Moms Have More Fun is succeeding at redefine society's beliefs on how a woman should look once she becomes a mother. Or as Denay says quite tongue in cheek, she's trying to "throw the mommy stereotypes out the mini-van window."